Barry also owns his own web consultancy firm called RustyBrick. And think ahead—will this solution still work when you have twice as many clients? Tools that seem affordable with a small roster can become prohibitively expensive or technically limiting as you scale. There’s no universal “best SEO software for agency.” The right choice depends entirely on your specific case and company specifics.
- If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
- As you continue to make changes, you can observe your website’s search performance and get in-depth reports on the impact of your SEO initiatives.
- We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
- You just need to be able to justify the price of their plans.
Search traffic & keywords
This is a great way to build relationships with writers and journalists to secure backlinks for your website. For more features—including lazy loading, asset preloading, and instant indexing—choose a paid plan, which starts at $14 a month. The Synup Listing Scan is a complete audit and review of your local listing profiles.
Screaming Frog SEO Spider.
Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features. Moz Pro also garners a lot of recognition as one of the SEO Anomaly top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line.
Quickly Build SEO Reports with Drag-and-Drop Widgets
When you’re visiting specific pages, the SEOquake toolbar provides useful information about each page. If this free SEO tool finds any issues, try to resolve them quickly. Semrush’s Keyword Magic Tool is a keyword research tool that lets you search our database of over 25 billion keywords from 142 countries. Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages.
Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users. Anything getting in the way of this process can negatively affect a website’s online visibility. Therefore, making your website crawlable is one the primary goals and can highlight any issues you have with your web hosting service provider. The tool also plays a crucial role in site security and health, alerting you if any manual actions from Google are taken against your website.